Farewell to the Mass Market Paperback

RIP to the perfect book format: the mass market paperback.

According to Circana BookScan, mass market unit sales plunged from 131 million in 2004 to 21 million in 2024, a drop of about 84%, and sales this year through October were about 15 million units.

Last Call for Mass Market Paperbacks

After years of steady sales declines, the format will largely disappear next year.

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